1976 1988 2019 general election 30th anniversary ABP Advertisers advertising advertising revenue Amit Shah ANI Anil Ambani anti-national Assam Bangladesh bengal Bharatiya Janata Party‬ Bhima Koregaon BJP BJP president Caste violence censorship chilling effect civil war Cobrapost conglomerate corporate news Dalits defamation Democracy disinformation economy editorial bias Edward S Herman Election electoral democracy Facebook fake news five filters flak freedom of expression freedom of speech Games Gujarat illegal immigrants ‪India‬ indian government indian politics interview Jamia Nagar Jammu and Kashmir ‪Jawaharlal Nehru University Jay Amit Shah jnu Kashmir Manufacturing Consent Manufacturing Consent: The Political Economy of the Mass Media Maoists mass media massachusetts institute of technology Media media criticism media industry media ownership misinformation MIT Mukesh Ambani Narendra Modi Narendra Modi government Network neutral observers New Delhi noam chomsky Noam Chomsky Complex paid content Paid news Parliamentarian petroleum philosopher philosophy pliable politics Presstitute profit motive Propaganda Propaganda model Rajeev Chandrasekhar rajya sabha Reliance Industries Reliance Infrastructure Republic TV self censorship Smita Prakash Subhash Chandra supreme court telecom urban naxal WhatsApp Zee News

Indian media can learn from Noam Chomsky ahead of 2019 elections — Quartz India

Indian media can learn from Noam Chomsky ahead of 2019 elections — Quartz India

As India heads for a fractious basic election in 2019, the nation’s information media will play a big position in influencing voters, particularly these nonetheless on the fence.

This affect can be prolonged by means of not solely dispassionate analyses and reporting, but in addition, inevitably, by means of the bias of some media retailers which, by design, stop to be mere impartial observers. It’s, subsequently, value scrutinising current reportage from the Indian information media—and out of doors influences on churning inside the business—to not solely discern reality from propaganda, however to additionally higher perceive what facilitates the suppression of inconvenient truths.

One efficient framework for such an evaluation is offered by Manufacturing Consent: The Political Financial system of the Mass Media, Noam Chomsky and Edward S Herman’s seminal work on systemic bias afflicting the company information business.

Hailed as one of probably the most influential books ever written concerning the media, its 30th anniversary was commemorated just lately.

Herman was an economist and professor on the College of Pennsylvania. Chomsky, in addition to having taught linguistics on the Massachusetts Institute of Know-how (MIT) for many years, is well-known (and controversial) even outdoors the ivory tower of academia, as a thinker, political activist, and social critic—the “Noam Chomsky Complex” in Delhi’s Jamia Nagar is known as in his honour.

Wanting on the Indian information media and its relationship with the political institution and the company elite by way of the lens of Manufacturing Consent’s well-known “propaganda model” with its “five filters” of editorial bias, the parallels in current occasions appear putting.

Media possession and the revenue motive 

The dominant mass-media retailers are giant corporations operated for revenue, and subsequently they need to cater to the monetary pursuits of the house owners, who’re often firms and controlling buyers.

Herman and Chomsky suggest that since mainstream media retailers are typically both firms or elements of conglomerates, a bias safeguarding these pursuits pervades the knowledge introduced to shoppers. Thus, information gadgets inimical to house owners’ pursuits are more likely to face self-censorship. Conversely, gadgets selling these pursuits can be inspired, typically inflicting a direct battle of curiosity. Briefly, because the prescient 1976 movie Community posits, mainstream information the world over runs the danger of being lowered solely to a enterprise.

This can pose a fair larger hazard in an electoral democracy like India (as in comparison with the US), the place decrease entry to schooling typically means much less discerning viewers who’re extra prone to propaganda and, consequently, manipulation of votes.

The Community 18 Group, India’s largest information conglomerate, is owned by Reliance Industries, whose enterprise pursuits vary from petroleum to telecom, many of that are depending on authorities coverage. Zee Information is owned by Subhash Chandra, whose candidacy for election to the Rajya Sabha (the higher legislative home) was backed by the ruling celebration, the Bharatiya Janata Get together (BJP). Equally, Republic TV is a component of a gaggle during which one of the principal buyers is a BJP parliamentarian. There are different examples as properly.

As seen of late, this can end in battle of curiosity at many ranges—suppressing information inimical to the company’s pursuits, reluctance in scrutinising the federal government for worry of jeopardising future contracts, and even outright furthering of a political get together’s pursuits.

Promoting income

Because the majority of the income of main media retailers derives from promoting [as opposed to sales or subscriptions], media retailers are usually not commercially viable with out the help of advertisers. Information media should subsequently cater to the political prejudices and financial wishes of their advertisers.

A sting by the Indian digital outlet Cobrapost earlier this yr uncovered a number of Indian information firms allegedly prepared to hawk paid content material as information, absolutely conscious that the content material was thinly veiled political propaganda designed to polarise voters and affect elections.

Complicity in sourcing (official sources)

The massive bureaucracies of the highly effective subsidise the mass media, and achieve particular entry, by their contribution to decreasing the media’s prices of buying and producing information…the mass media are drawn right into a symbiotic relationship with highly effective sources of info by financial necessity and reciprocity of curiosity.

This dependence on authorities/privileged sources can grow to be incentive sufficient to curry favour with the powers that be, and can naturally result in editorial distortion by approach of merely passing on the official narrative to the information shopper with out due scrutiny. At its worst, the media can actively collude with these in energy to do their bidding.

Whereas this has been alleged for fairly some time on the subject of reporting from India’s militarised zones—Kashmir, the north-east area, and areas with appreciable presence of Maoist guerrillas in central and japanese India—it got here into stark aid this yr, with the current arrests of activists and intellectuals dubbed “urban Naxals” by some main TV information channels. These channels cited alleged “letters” written by these arrested, which got here into their possession purportedly by means of regulation enforcement businesses, to accuse the left-leaning activists of plotting, amongst different crimes, even the prime minister’s assassination.

Based mostly on tenuous “evidence,” these channels then proceeded to affect public opinion in help of the police instances. Zee Information, which caters to a predominantly Hindi-speaking viewers and thus has a a lot wider attain than its English counterparts, went a step additional final week: It accused activists and intellectuals of conspiring to wage a “civil war” to “defeat (prime minister) Narendra Modi” within the 2019 common elections.

As Chomsky warned, such tipping of reportage into propaganda probably has a chilling impact on different critics of the ruling dispensation and on democratic dissent normally.

One other such instance is that of NGOs reminiscent of Amnesty Worldwide and Greenpeace, who’ve just lately alleged a concerted smear marketing campaign by the Indian authorities in collusion with a number of English-language information channels, with the latter additionally attacking veteran Bollywood actor Naseeruddin Shah final week for showing in Amnesty Worldwide’s attraction to uphold human rights and free speech in India.

Whereas stridency towards dissidents is one aspect of the coin of complicity, the opposite can be leniency in the direction of the highly effective. Final week’s furore over accusations and counter-criticism that adopted the information company ANI’s interview with Modi is a working example. That this challenge has spawned appreciable debate amongst journalists themselves (on, amongst others, the deserves of equating labels like “pliable” with epithets verging on abuse), could also be testimony to the divide inside the Indian information media over what its obligation to viewers is, and whether or not asking robust questions of public figures, even on the danger of dropping future entry, must be a tenet of good journalism.


In Manufacturing Consent, “flak” refers to reprisals towards media organisations that don’t toe the road. These reprisals can take the shape of unfavorable responses—complaints, lawsuits, or punitive legislative actions—from governments, advertisers, mighty firms, and personal affect teams. Flak can be costly to the media outlet it’s directed towards, both because of the loss of promoting income or value of authorized defence. Once more, this has a chilling impact.

In current months, Anil Ambani-led Reliance Infrastructure has filed a clutch of defamation fits (to the tune of tens of hundreds of crores, or billions of dollars) towards information media organisations for elevating uncomfortable questions concerning the Rafale deal, a controversial defence deal by which India acquired 36 fighter jets from France.

Earlier, BJP president Amit Shah’s son Jay Amit Shah filed a lawsuit towards a information web site for publishing a report about suspiciously excessive income era by his firm—the supreme courtroom of India has stayed a Gujarat trial courtroom’s proceedings within the matter. Then there was the resignation of two editors at a information organisation, purportedly underneath strain from the administration for criticising the exaggerated claims of sure authorities insurance policies. One of these editors later alleged oblique censorship by the federal government by blocking entry to its spokespersons and directing advertisers to tug out, resulting in self-censorship by the channel.

In fact, when all else fails, there’s the extra direct authorized iron-hand: A couple of months in the past, the federal government revoked the safety clearance of a world broadcaster after it telecast an offending documentary.

Worry of the “common enemy”

Synthetic fears are created with a twin function…partly to get rid of individuals you don’t like however partly to frighten the remaining. As a result of if individuals are frightened, they’ll settle for authority.

This then serves to corral public opinion and additional suppress attainable dissent. With the western information media, these synthetic fears have historically been dressed up within the type of communism, terrorism, and unlawful immigrants.

In India, the part of the media which gave foreign money to the worry of a widespread “urban Naxal” menace earlier this yr has, of late, even inspired public vigilantism: Every week in the past, a outstanding Hindi information channel proceeded to provide its viewers recommendations on how one can determine “seditious intellectuals hiding in plain sight.” Additionally they continued the use of one other bogeyman—the “anti-national” college students of Delhi’s Jawaharlal Nehru College, amongst many others. This yr, the identical part repeatedly performed up the menace posed by “illegal immigrants” from Bangladesh, in what successfully quantities to peddling the pet agenda of the right-wing within the states of West Bengal and Assam.

Lately, there have additionally been different occurrences of the type Chomsky has drawn consideration to, time and time once more: from drowning shoppers in a sea of irrelevance (The TV information media frenzy across the current spate of superstar weddings) to misrepresentation or trivialisation of essential occasions (Mumbai protests in response to the violence towards Dalits at Bhima Koregaon) to largely ignoring but different occasions not deemed newsworthy sufficient (farmers’ protests in Mumbai and Delhi; extra lately, the trapped miners in Meghalaya).

Pretend information is just not an alternate

Whereas Chomsky couldn’t probably have foreseen, again in 1988, the arrival of pretend information in its present type (or, for that matter, the proliferation of the web), he has, of late, made it some extent to make clear (as he did in this current interview) that regardless of being a staunch critic of information firms and their systemic bias, he doesn’t advocate ditching typical information media altogether.

That is particularly essential contemplating the perils to democracy posed by wholly unverified info streaming by way of the echo chambers of numerous social media platforms, corresponding to WhatsApp and Fb, in India. What Chomsky does, nevertheless, follow and preach is a wholesome suspicion of corporate-owned media and due diligence to analyse information critically, retaining in thoughts the 5 filters and the way these might affect specific information gadgets.

Within the frenzied run-up to elections in 2019, it’s inevitable that with information will come bias, overt in addition to covert, and with the stakes so excessive, Chomsky’s warnings can be ignored solely at our personal peril.

We welcome your feedback at [email protected]

About the author