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AEG tries to have a submission course of as open as potential.  We consider you by no means know where you’ll discover the subsequent nice recreation or recreation designer, and we need to meet as many designers as attainable and see as many games as we will.

We try to set aside time for brand spanking new designers at every convention we attend.  We’ve got improvement employees there to take conferences with any designer who signs up.  We try to be very affordable about taking a look at submission sheets for video games from any designer, but we have now to weigh our opportunity towards exhausting limits to our potential to evaluate, develop, and publish new games.

There are simply realities of time and measurement, that limit how much time we will put into finding new games.  This is each an overview of our process and in addition a street map for designers who may need to submit to AEG sooner or later.

If you take a look at pitching a recreation to AEG, give it some thought as a collection of gates you have to move by way of.

GATE 1. Promote Sheet:  This can be a fast glance for us.  We are on the lookout for one thing that makes this concept stand out or a top quality of labor in the sheet itself that makes us need to take a second take a look at this recreation.  Let’s say it takes about five minutes to evaluate a sell sheet when it’s sent in to AEG.

  • We do not let about 50% of the games we’re pitched at sell sheet degree via this gate.

GATE 2. Guidelines Play Video:  This can be a new gate for us.. We’re asking them to do a 2-to-Four  minute play rationalization video. We understand that these may be robust to make and we aren’t in search of slick production high quality, however we wish to affirm that there is something fascinating within the pitch to open the subsequent gate.  Most designers at the moment are sending these little videos with their sell sheets which expedites the method.

  • We do not let a further 40% of games past this degree. So at the least 90% of the video games we are pitched do not make it previous the primary two gates.

In a traditional month we get about 50 -100 new submissions. Somebody spends about one full day to assessment submissions and follow-up with designers on these submissions.

GATE 3. Guidelines and Skype Session: The subsequent step is a evaluation of the principles and/or a Skype play session the place we watch the designer truly play the game together with his group.  We commit about an hour for these periods and do about 8 a month so about at some point per 30 days is put aside for this gate.

  • Assuming 100 new pitches a month, about 10 games make it to the Skype periods.  We get rid of another 7% of the video games after this pitch.

GATE Four. Full Play:  The subsequent step is a full play session of the game.  That is anyplace from 1 hour to 2.5 hours. We now require that designers provide us with a prototype.  We’re sadly previous the purpose where it is sensible for AEG to be building prototypes (even easy ones). We determine about two hours average per recreation for the primary playthrough.  And this isn’t only one individual; it’s 2 – 4 individuals. We play about 5 – 8 new video games per thirty days, so that’s about Four days of simply recreation play on video games we’ve not signed yet.

On an excellent month we’ll find yourself enjoying 1 – three video games that have been despatched into us by way of the Blind Submission course of.  We play another 2 – 5 video games from designers who are already previous the primary three gates.

  • On average, I might say 1 in 150 games we see make it to the subsequent gate.

GATE 5. Stress Check:  The few games that make this remaining stage now undergo a stress-testing part.  This is the place we play as much as we will to see if the sport holds up after 5 to 10, or perhaps more, play periods.  If we like a recreation we maintain enjoying, and that is additionally once we speak about what it’d grow to be and how we’d develop it into an AEG product.  We dedicate 1 to 2 days per week to this a part of the process.

  • Of the games that we stress check, 2 to 4  of those make it into contract and into our improvement wheel.

GATE 6. The Improvement Wheel: This is the place work begins on contracted video games.  I might like to say that each recreation that makes the wheel gets to press.  And there was a day when that was true, however now I feel that solely about 50% of these video games go to press. And we’ve additionally reached some extent where a recreation won’t go to press even after vital investment in art, graphics, and all the other preparation

  • There are presently 20 video games in our improvement wheel.  I colour code and prioritize these video games on a whiteboard.  At present . . .
  • We now have eight video games which might be at present coded GREEN, which means they are doubtless candidates for launch in 2020.
  • We’ve 6 video games which might be at present coded BLUE, which means that they’ve vital improvement left but are progressing in a constructive means in the direction of publication.
  • We’ve 4 games which are at present coded ORANGE.  These have been within the wheel for some time and we have now not sorted out points with these games.  If we do not get them again to GREEN by end of 2020, they may go to RED.
  • We have now 2 video games which might be at present coded RED, and these will possible be handed back to designers with our apologies.

This yr I began monitoring my monthly recreation plays, and I am averaging about 70 video games per 30 days.  This consists of: video games I play for enjoyable; games that we are working on; games that we are testing to see if we should always attempt to publish them; and games that we’re testing for the primary time.  Common play time together with conversations with designer or builders is about two hours per recreation.

That may be a grand complete of about 12 to 15  full days of gaming every month for me. Our builders common about 7 to 10 days, relying on where their video games are at within the process and what their private expertise are. And eventually our Larkstone playtesters get in about 10 days per thirty days every.


AEG is a mid-sized recreation company.  We have now a few dozen individuals on employees, but only five of those individuals are solely targeted on recreation improvement and design.  We spherical out our artistic workforce with freelancers and contracted builders and designers. Consider me, these people are lots busy with the tasks they’re working on now.  New video games, expansions, and an entire host of issues individuals are not conscious of that developers do after a product goes to press.

For sure, we have now a limited amount of time to determine on what tasks we shall be doing.  We now have a small staff of “pickers” who type by means of all the games after which get to determine on what games will make it to the final stage where the whole company gets to vote on what we do.


As noted in an earlier weblog, AEG is making an attempt to do fewer and fewer new games.  For the sake of getting a number to work with, let’s say that AEG does eight brand new games in an enormous yr.  One recreation per quarter plus a number of games for Huge Recreation Night time releases plus 1 to 2 Kickstarter tasks. Because of this of the thousand pitches we see annually, only eight will grow to be absolutely realized games.

The hierarchy of how we evaluation video games works like this:

Household:  In case you are a present or previous AEG designer, your recreation submissions get checked out first.  We consider that sooner or later you took a chance on AEG and we took an opportunity on you, so we at the moment are household and family will get first seat on the table.

Designers we admire:  Yes, we’ve a dream board and it is full of the names of designers whose work we love and admire.  We’re fan boys and girls first, so when one in every of our idols comes knocking or answers our call, we frequently leap them to the entrance for assessment.   Success breeds success, and some designers just know how one can make great games.

Employees:  AEG could be very targeted on improvement, however sometimes an concept springs up internally and we do a deep dive on making a recreation from the bottom up.

Designers that we’ve already vetted however not yet revealed a recreation with:   I might say we’ve an inventory of about 30 designers who have gone by way of the method of getting a recreation near being revealed with AEG and it simply did not happen for one purpose or another.  We like the best way their minds work, and if they have video games to pitch we need to give them a chance to hitch the family.

Designers who we met with in individual at a show:  Meeting nose to nose means one thing. Even in a 15 – 30  minute pitch, we will shortly decide if somebody may need that one thing that we’re in search of.

Designs we acquired in our inbox and have handed the first few rounds of testing:  Last but not least, the games we get pitch sheets for and determine that there’s something about them that makes us to take a look at that recreation.

AEG prioritizes a few of its time for brand spanking new designers.  We expect that is a vital a part of growing our business and making certain that AEG refreshes our expertise tree. Right here is our advice on tips on how to move up the hierarchy at AEG or some other recreation firm taking a look at video games:

SELL SHEET:   Sell your recreation and yourself.

  1. Until otherwise directed by the company, do not send in unsolicited submissions.  Send a polite letter asking for the easiest way to submit a potential recreation. (If you don’t get an answer comply with up, publish on-line that you are on the lookout for contacts at X company. All the time be polite, never complain, particularly on-line.)
  2. Your promote sheet must be properly designed, edited, and informative. (Should you can’t make a superb one-page promote sheet, why would we expect you can also make an excellent recreation?)
  3. Why is your recreation DIFFERENT and SPECIAL?

VIDEO: Make a 2 – 3  minute video tutorial of the basics of your recreation.  You don’t need to be on digital camera and even the individual talking about your recreation.  Know your elevator pitch and repeat it in this video.

NOTE: In case you are a designer eager to pitch AEG and have learn this Blog, you’re welcome to send us a SELL SHEET and VIDEO to [email protected]  No have to ship the letter in first.


Don’t present a recreation that isn’t finished or that has not been tested.

Do not pitch us ideas.


Send a hyperlink to the two – 4 minute LTP overview video with the promote sheet.

Build a number of prototypes, supply to ship them to us if needed. (You need to have this anyway in case you are appropriately playtesting your concept.)

RULES – YOU DO NOT HAVE A GAME IF YOU DON’T HAVE RULES.  Rules and game-play rationalization must be straightforward to comply with however does  not should be full.


Here is my last piece of advice that I give to all designers and folk who need to work with AEG.  I’m not positive about other corporations, but we need to work with people who wish to play video games, have enjoyable, and deal with others with respect.

We verify you out on the internet and we conduct some research earlier than beginning business with new individuals.  We like sensible individuals with opinions, however we don’t work with trolls. In case you are in the business of creating games, we wish to work with people who perceive that making video games is tough and that getting a recreation revealed is more durable.  Opinions about games, individuals, and issues occurring in our business is sweet. Being imply, piling on, treating other business creatives like their work is “less than” is simply not something we need to be round and we glance to avoid.


This week Asger Granerud and Daniel Skjold Pederson have been friends on the Larkstone house.  We performed and worked all week on a special undertaking that looks to be coming into its own for 2020.  We acquired to see the Flamme Rouge enlargement and various other tasks they are engaged on for different corporations. (Boo!) The boys from Copenhagen loved some solar, In-and-Out  Burgers and a BBQ as we speak to send them off with a few of our local designers and playtesters. New father John Clair came for playtesting and crashed right here last night time.  We determined to let him sleep in.

Asger and Daniel requested to work outdoors. I assume they just like the California climate.Tiny Towns10 Player Flamme RougeAll the time time for a Stroll in BuranoPlay-testing a new John Clair Recreation